Browsing through the February 2014 issue of the IBPA’s (Independent Book Publishers Association) magazine, Independent, I came upon an article by Joanna Penn, called “Content Marketing.” I didn’t know what content marketing was. Could it mean you were peaceful and satisfied with your marketing efforts? Not possible.
Anyway, I do know who Joanna Penn is. She’s a whiz at book marketing, as evidenced by her Amazon #1 best seller How to Market a Book. Her website for writers, TheCreativePenn.com (nice, huh) was voted one of the Top 10 Blogs for writers for three years running. She’s definitely a great resource for writers and self-publishers, admirable in her energy and expertise.
The “Content Marketing” article had a sidebar, so I read that instead of reading the actual article (I’m too busy marketing my books to read a whole article . . .).
The sidebar described the schedule Penn uses for her own content production. I nearly laughed my ass off as I was reading it! What hilarious satire!
Then I realized it was for real. She wasn’t jokin’!
Here’s the schedule she suggests for your “content marketing.” She’s used it for NEARLY FIVE YEARS:
- Post 6-10 useful links, or more, to other sites and one to your own on Twitter @yourtwitterhandle.
- Respond to @ comments and replies.
- Post one thing on your facebook page and also on Google Plus (She schedules a lot of this, using tools such as Bufferapp or Hootsuite).
EVERY 3 DAYS
- Post an article, video, or audio podcast on your blog. She usually batches the creation and prepares at least a week’s worth in advance.
EVERY TWO WEEKS
- Post an audio podcast with an interesting guest (her backlist now includes more than 160 interviews).
- Post a video or two. She usually does her podcast interviews on video Skype and posts them on YouTube before using them as audio and blog posts. She also posts some talking-head videos and on-location pieces.
EVERY FEW MONTHS
- Do at least one live speaking event or Webinar.
- Contribute a guest post or an interview to a different blog/podcast.
- Write and publish at least one book. At this point, Penn is trying to up her game and produce several books a year.
Is that stunned silence I don’t hear?
Come on, you can do it! Get out there and post an audio podcast with an interesting guest. Have you got your live speaking event scheduled? NO? What’s with you? Slacker! Continue reading “How to Market Your Indie Book–Or Not”